Publicis Groupe Acquires The Creative Factory, Strengthening Saatchi & Saatchi ...
27.01.12
/PRNewswire/ --
Publicis Groupe (EURONEXT Paris: FR0000130577) announced today its acquisition of 100% of The Creative Factory (TCF), a marketing and advertising agency in Moscow with a strong track record in specialty areas such as trade and shopper marketing, PR and event management, digital and digital production, and video production. TCF will be fully integrated into Saatchi & Saatchi Russia.
Founded in 2001, TCF and its 48 communication professionals work across standard mass media and innovative sectors -- offering clients such as Burger King, IKEA, JTI (tobacco), John Deere, Nike, Rehau (plastics), Tele2 (telecommunications) and UNIQLO true "through-the-line" solutions. This offering is highly complementary to Saatchi & Saatchi Russia's strength in traditional media and its work for clients such as The Coca-Cola Company, Dixy, Emirates Airlines, Friesland Campina, JTI, Kraft Foods, Procter & Gamble, Novartis Pharmaceuticals and Twinings Tea. In the last three years its revenue has grown by over 30%.